Technology Complexity, Personal Innovativeness And Intention To Use Wireless Internet Using Mobile Devices In Malaysia

نویسندگان

  • Farzana Parveen
  • Ainin Sulaiman
چکیده

Wireless Internet on mobile devices (WIMD) technology is rapidly growing in many countries including Malaysia. As WIMD is still in its growing stage, it is appropriate to conduct research on technology adoption of WIMD. This paper analyses the intention to use WIMD among Malaysians. The study adopted the Technology acceptance model (TAM) as it is considered to be one of the best models to study technology adoption. Questionnaires were distributed to 350 mobile phone and Internet users, from which 301 responded. The findings show Technology complexity and personal innovativeness have a positive impact on intention to use WIMD.

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تاریخ انتشار 2008